Esso Blue

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Esso Blue
Esso Blue
Year: 1954
Views: 7,260
Item #: 714
Buy 'Blue' for brighter better burning. Esso Blue without doubt the finest Paraffin. Gives you greater heat, brighter light, cleaner wick!
Source: Picture Post. October 23, 1954

Comment by: Michael on 11th October 2020 at 02:16

This TV advertising jingle of the late 1950s and early 1960s, was repeated so often that I can still recall it, word for word, sixty years later!

It was sung to the tune, "Smoke gets in your eyes":-

"They asked me how I knew,
It was Esso Blue.
To which I replied,
With lower grades one buys,
Smoke gets in your eyes!"