Item #: 714
Source: Picture Post. October 23, 1954
This TV advertising jingle of the late 1950s and early 1960s, was repeated so often that I can still recall it, word for word, sixty years later!
It was sung to the tune, "Smoke gets in your eyes":-
"They asked me how I knew,
It was Esso Blue.
To which I replied,
With lower grades one buys,
Smoke gets in your eyes!"